I'm not a fan of rituals. I don't like giving or receiving gifts on a certain day of the year when it's expected of me. I'd rather give gifts when I feel like it, not when it's required of me or of someone else to give them to me. I say this on the eve of my anniversary too for no particular reason.
I really don't like rituals (unless they're my own and I think them up). Mrs. Lock asked me if we could get married on a certain day. I agreed. She arranged the wedding and we did it. Every birthday/Christmas I'm asked what I want, I say, "nothing." I never get nothing though. Curses.
Celebrate life not dates. It's an emotional feeling and you're not supposed to schedule emotions. Celebrating something on a specific day, the same day from year to year implies you don't care for it the other 364 days. If you know when it's coming, what kind of joy is that?
Oh well. I guess it does something for the economy.