Gambling That's Good For You
I have an idea of starting a casino where its gimmick is a benefit to mankind and advancing civilization. Build a casino in Vegas and donate, say 50% of the profits to technology research and development, architecture invention and maybe some charities. People will come in because 1) it's a casino and 2) dissonance is reduced because money lost is going to a good cause, which is the excuse victims - er, visitors will use after the casino cleans them out.
Now I need a name for this casino.