Why Life?

Why Life?
	Where did Life cereal get its name? What kind of egomaniacal company do you have to be to sell your measly breakfast product under such an all-encompassing name? The word life is so inclusive, it's the standard by which we judge amazing things to be larger than. Are we to assume that this mediocre cereal is on equal footing with that which the greatest philosophers have pondered the meaning of? Or are they saying that survival depends on this box of bland

grains and wheats, that it's as essential as air or water for us to sustain the cereal's namesake.

There are no such messages in their advertising. In fact, the product's commercial theme was a couple of kids who didn't like the look of said product and decided to play a twisted joke on a younger boy named Mike to see if he would consume the unattractive morsels, not unlike bullies feeding a victim worms. So what does that have to do with the name?

Maybe it wasn't ego. Maybe they just didn't have much of a creative department.