There's a billboard on my way to work. For the last month, it just had one word on it; purple background, white letting that read "hopeless." That's all that was on it. No fine print, no brought to you by, nothing.
This month it's changed. The "less" on the word has been poorly scratched off (you know what used to be there) and the clear letters read "hope." Now there is some fine print but I was driving too fast to read it and I don't really care. I'm more interested in the marketing effect they were going for. Not bad.